A dentist needs to stand out in a sea of high competition. A lot of James D. Lund's competition were very busy in their marketing. A clean and simple approach would be needed.
The first step is the creation of color and logo. His name is the center attention of the logo with a partialy abstract tooth representing his business to cap off the logo. The business card features his taglines with easily findable contact information.
Although I did not design it, the sign outside his business shows how easily a well designed logo can be applied to many applications.